Rock Hudson
Life Coach, Nutrition Coach, Personal Trainer



I’m Rock.


As a former overweight and unmotivated person, I can’t believe I get to live in the body I do today. I was never in shape, although I should have been as much as I spent on gym memberships, supplements, and Tony Little’s Gazelle (anybody else remember that thing?). I tried every diet out there. Even when I was successful with sticking to the diet for a while, it was never sustainable.


Who wants to be told what to eat? Certainly not me.


Don’t tell me what to do.


Why must weight loss be so hard???


Bill Gates once said, “I choose a lazy person to do a hard job because a lazy person will find an easy way to do it.” And I said, “Oooohhhh …pick me! I can be lazy with the best of them.” My whole life has been challenging. I need for food to be easy. I need for my workout to be easy. I ate out because it’s easy. I skipped the gym because I was tired and it was an easy excuse. Laziness and excuses became my pattern.


“I don’t have time.”


“My clothes are uncomfortable.”


“I don’t know what to do when I get to the gym.”


“I hate running.”


“I hate people staring at me.”


“I should just try a supplement.”


“This diet will help me lose 20 pounds in 20 days. Then I’ll be motivated to stick with it. I just have to get over this hump.”


None of these statements helped me make my life easier, which I’ve discovered is a highly motivating part of working out. I couldn’t see light at the end of the tunnel, and the work was hard, uncomfortable, and brought up all of my insecurities. What I needed was guidance and accountability. I can see that now, but at the time I was convinced I could do it on my own. Why did I waste so much time???


One day shortly after my 31st birthday, I hurt my back. I was young, seemingly healthy, and in constant pain. Everything stopped. Being unable to live comfortably and accomplish what you want is one thing, but being in constant pain and distress is motivating. I would have done anything to not feel like I did. That was my line in the sand.


Upon the recommendation of my doctor, I looked for a highly skilled coach. I needed accountability and direction. I needed to not hurt myself. Finding the right person became a bigger challenge than I imagined. I met the cheerleader, who was so positive about every movement it made me uncomfortable. I met the cross-trainer, who was all about moving faster and pushing harder. I met the bodybuilder, who said to me the first time we met, “I’ll break you.” Um… thanks.


I found someone who spoke my language and went slow enough that I didn’t hate every second of it. We started off doing what I thought were dumb, pointless exercises. “Um, yeah, anybody can do this,” I thought. That’s the point - anybody could, but I wasn’t. My coach kept pushing me in a way I was not able to push myself. She made the workouts fun. Step by step I got stronger. And you know what? I started making other positive changes in my life as things got easier. Life got easier. Things started falling into place.


What I’ve been able to do with my body and my life since then has been incredible.  I’m freer and more comfortable in my skin than ever. This allows me to do the things I enjoy and live the life I aspire to live. This is why I do what I do. Helping other people find comfort in their skin is my purpose.


I focus on improving 1% every day. Maybe today it’s food. 

Maybe tomorrow it’s exercise. Every day is headed in the right direction. Every day I can do something. And over time it has gotten far easier to make bigger leaps. 


We’re human. We’re diverse. We make mistakes. And life is going to happen. I created Mavericks Fitness to help you focus on building resilience, self-compassion, and follow-through in a safe, clean, and private facility so that you accomplish your physical, spiritual, and mental goals. The coaches at Mavericks Fitness do this through optimal movement, good nutrition, and radical self-honesty. 


Habit change is hard. But I truly believe it’s the key to a better tomorrow.


  • National Academy of Sports Medicine Certified Personal Trainer

  • National Academy of Sports Medicine Corrective Exercise Specialist

  • Gray Institute Certification in Applied Functional Science

  • Gray Institute 3DMAPS (Three-Dimensional Movement Analysis & Performance System)

  • American Council on Exercise Mind-Body Agility Trainer

  • American Council on Exercise Certified Health Coach

  • Precision Nutrition Coach Level 2

  • Dynamic Neuromuscular Stabilization for Exercise

  • Bikefit Certified Biomechanical Bike Fitter

  • OPEX Programming: Principles

  • Russian Kettlebell Challenge

  • Art of Motion’s Slings In Motion

  • Achology Certified Life Coach

  • Human Potential Coach

  • Kabuki Strength Coach


Former Certifications

  • USA Weightlifting Strength & Conditioning Coach

Kate Hudson
Personal Trainer, Foundations Training

Being capable of pushing so hard I never fully appreciated what I could do, until I was struggling with everyday tasks.  At age 19 I was hit by a car and lost my love for exercise. I struggled to sit without pain, and getting dressed without something popping out, and I put on 40 pounds. Growing up I knew how to train for a goal, but being out of shape was completely unfamiliar.  I sought out a personal trainer to teach me the basics and realized how much more there is to learn. 


I fell in love with the journey of starting from scratch and building the body and mindset I wanted for my future.  My car accident was difficult to say the least, but in trying to find myself again; I found something much better. I was never going to be the “old” me again, instead I was a person with a new passion for life, new experiences, and new challenges. The person I am today explores health and wellness to find the next step, a better first step, and everything in between.


My clients have struggles like any person does; self-doubt, old injuries, time commitments, and just plain tired. My journey helped me learn these things don’t mean it’s impossible; we just have to find what is possible.



  • ACSM Certified Personal Trainer

  • Foundation Training Level 1 Certified

  • Precision Nutrition Level 1

  • Biomechanics Corrective Exercise Specialist

  • Russian Kettlebell Challenge Level 1



Mavericks Fitness, LLC

313 B Soquel Ave., Santa Cruz, CA 95062

Tel: 831-515-7476,


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