Fitness Experts Mastering Mind-Body and Balancing on top of Rocky Canyon Cliffs
Personal Trainers Rock Hudson and Kate Hudson hiking Sedona
Rock Hudson
Life Coach, Nutrition Coach, Personal Trainer



I’m Rock.


As a former overweight and unmotivated person, I can’t believe I get to live in the body I do today. I was never in shape, although I should have been as much as I spent on gym memberships, supplements, and Tony Little’s Gazelle (anybody else remember that thing?). I tried every diet out there. Even when I was successful with sticking to the diet for a while, it was never sustainable.


Who wants to be told what to eat? Certainly not me.


Don’t tell me what to do.


Why must weight loss be so hard???


Bill Gates once said, “I choose a lazy person to do a hard job because a lazy person will find an easy way to do it.” And I said, “Oooohhhh …pick me! I can be lazy with the best of them.” My whole life has been challenging. I need for food to be easy. I need for my workout to be easy. I ate out because it’s easy. I skipped the gym because I was tired and it was an easy excuse. Laziness and excuses became my pattern.


“I don’t have time.”


“My clothes are uncomfortable.”


“I don’t know what to do when I get to the gym.”


“I hate running.”


“I hate people staring at me.”


“I should just try a supplement.”


“This diet will help me lose 20 pounds in 20 days. Then I’ll be motivated to stick with it. I just have to get over this hump.”


None of these statements helped me make my life easier, which I’ve discovered is a highly motivating part of working out. I couldn’t see light at the end of the tunnel, and the work was hard, uncomfortable, and brought up all of my insecurities. What I needed was guidance and accountability. I can see that now, but at the time I was convinced I could do it on my own. Why did I waste so much time???


One day shortly after my 31st birthday, I hurt my back. I was young, seemingly healthy, and in constant pain. Everything stopped. Being unable to live comfortably and accomplish what you want is one thing, but being in constant pain and distress is motivating. I would have done anything to not feel like I did. That was my line in the sand.


Upon the recommendation of my doctor, I looked for a highly skilled coach. I needed accountability and direction. I needed to not hurt myself. Finding the right person became a bigger challenge than I imagined. I met the cheerleader, who was so positive about every movement it made me uncomfortable. I met the cross-trainer, who was all about moving faster and pushing harder. I met the bodybuilder, who said to me the first time we met, “I’ll break you.” Um… thanks.


I found someone who spoke my language and went slow enough that I didn’t hate every second of it. We started off doing what I thought were dumb, pointless exercises. “Um, yeah, anybody can do this,” I thought. That’s the point - anybody could, but I wasn’t. My coach kept pushing me in a way I was not able to push myself. She made the workouts fun. Step by step I got stronger. And you know what? I started making other positive changes in my life as things got easier. Life got easier. Things started falling into place.


What I’ve been able to do with my body and my life since then has been incredible.  I’m freer and more comfortable in my skin than ever. This allows me to do the things I enjoy and live the life I aspire to live. This is why I do what I do. Helping other people find comfort in their skin is my purpose.


I focus on improving 1% every day. Maybe today it’s food. 

Maybe tomorrow it’s exercise. Every day is headed in the right direction. Every day I can do something. And over time it has gotten far easier to make bigger leaps. 


We’re human. We’re diverse. We make mistakes. And life is going to happen. I created Mavericks Fitness to help you focus on building resilience, self-compassion, and follow-through in a safe, clean, and private facility so that you accomplish your physical, spiritual, and mental goals. The coaches at Mavericks Fitness do this through optimal movement, good nutrition, and radical self-honesty. 


Habit change is hard. But I truly believe it’s the key to a better tomorrow.


  • National Academy of Sports Medicine Certified Personal Trainer

  • National Academy of Sports Medicine Corrective Exercise Specialist

  • Gray Institute Certification in Applied Functional Science

  • Gray Institute 3DMAPS (Three-Dimensional Movement Analysis & Performance System)

  • American Council on Exercise Mind-Body Agility Trainer

  • American Council on Exercise Certified Health Coach

  • Precision Nutrition Coach Level 2

  • Dynamic Neuromuscular Stabilization for Exercise

  • Bikefit Certified Biomechanical Bike Fitter

  • OPEX Programming: Principles

  • Russian Kettlebell Challenge

  • Art of Motion’s Slings In Motion

  • Human Potential Institute Life Coach

  • Kabuki Strength Coach


Former Certifications

  • USA Weightlifting Strength & Conditioning Coach

Kate Hudson
Personal Trainer, Foundations Training

Being capable of pushing so hard I never fully appreciated what I could do, until I was struggling with everyday tasks.  At age 19 I was hit by a car and lost my love for exercise. I struggled to sit without pain, and getting dressed without something popping out, and I put on 40 pounds. Growing up I knew how to train for a goal, but being out of shape was completely unfamiliar.  I sought out a personal trainer to teach me the basics and realized how much more there is to learn. 


I fell in love with the journey of starting from scratch and building the body and mindset I wanted for my future.  My car accident was difficult to say the least, but in trying to find myself again; I found something much better. I was never going to be the “old” me again, instead I was a person with a new passion for life, new experiences, and new challenges. The person I am today explores health and wellness to find the next step, a better first step, and everything in between.


My clients have struggles like any person does; self-doubt, old injuries, time commitments, and just plain tired. My journey helped me learn these things don’t mean it’s impossible; we just have to find what is possible.



  • ACSM Certified Personal Trainer

  • Foundation Training Level 1 Certified

  • Precision Nutrition Level 1

  • Biomechanics Corrective Exercise Specialist

  • Russian Kettlebell Challenge Level 1


Frequently asked questions


How are Mavericks coaches different?

We consider ourselves coaches who inspire people to succeed in every aspect of life by believing in themselves. By designing a specific exercise and nutrition program catered to your needs, and encouraging you every step of the way, we are going to help you reach your goals faster. How many times have you said to yourself, "I'll start my diet on Monday" or "I'm going to start exercising tomorrow?" The goal of our team is to keep you on track, and allow you to reach your greatest potential by pushing you beyond your comfort zone safely. We will motivate you, challenge you, and help you realize that you're worth more than you even know.

What should I expect in our initial meeting?

The initial consultation is very important because it's a screening between a potential client and our team. Both sides need to agree upon specific goals, get to know each other, and feel comfortable. If you decide to work with our team, we will help you choose a package that fits your goals, budget, and schedule.

How long will it take me to see results?

Every person is different. People new to exercise will feel results immediately. Our team will reassure that. Your only expectation is to listen to us and follow the specific guidelines that are given to you. We can only do so much - we are part of the equation but not the whole equation. When you go home, you need to stick to your plan because at the end of the day it's up to you to change. We teach you how to implement the positive changes so the at-home struggles are kept to a minimum. For people with a background in training, with certain twists to diet and exercise selection, we can achieve your goal sooner than you expected.

How long are training sessions?

All one-to-one exercise sessions are 55 minutes. Health and nutrition coaching sessions are 30 or 60 minutes. Small group personal training sessions are 55 minutes. Classes are 30.

How are you different from other trainers?

We are in a private studio that is privately owned. Huge clientele lists are not part of Mavericks Fitness. Through our initial consultation, we are screening people who are willing to change and are serious about their life goals. We train only a limited number of people at a time, because we want to ensure we can be fully dedicated to each person's success. We don't see you as a number; we consider you a friend. Our clients trust us because we invest ourselves into their success.

What should I wear?

Wear comfortable clothing that allows you to move freely. We train barefoot to encourage balance and stability through the feet.

Why do you train barefoot?

We've found that unfortunately, many people don't pay attention to their body until it hurts. By paying special attention to the foundation of our body, our feet, we influence the alignment of the joints up the chain, for example knees, hips, and shoulders. This has a huge impact to the wear and tear on the joints during exercise. We teach exercises that improve your overall health and well-being, not break you down.

What is your cancellation policy?

Please give us 24 hours notice if you are going to change or cancel your appointment, otherwise we will have to charge for the session. You can reschedule up to 12 hours in advance of your session.

Do I need a doctor's note to work out?

Our team reserves the right to require medical clearance from a general practitioner for any client they feel may be at risk.

What is the refund policy?

All packages are non-refundable but can be transferred to another person. Extenuating circumstances may be evaluated on a case-by-case basis for eligibility of a refund.


Am I going to get bulky?

No, even if you put on muscle women do not have the biological disposition to get bulky. If you are attempting to put on a large amount of muscle, specific nutrition and training is required.

Do you have female trainers?

Yes! We have female trainers if that makes you more comfortable. We also have male trainers who are knowledgeable in women's needs and guaranteeing a safe space.

Will the program be adapted for me?

Yes! No matter what your starting point is or what your goals are every program is customized to your individual needs.

What changes can I expect?

You can expect a variety of changes including, but not limited too: improved confidence, sense of well-being, reduced body fat, lean muscle growth, perkier butt, flatter stomach, better posture, and more.

What about cravings?

With our program we address your nutritional needs as well as craving control. In addressing these concerns you will learn to control and anticipate your cravings. We do this through mindful eating practices and creating healthy habits.


Is Mavericks Fitness a good fit for me?

Yes! No matter your age it's never too late to improve your health. Our trainers are experienced with all ages, and hold certifications in exercise for seniors. Everybody needs to be able to get out of bed, out of the car, off the couch, and off the floor. Functional fitness keeps you functional.

I have difficulty moving. Can you help?

Part of our program addresses movement issues. We can adapt your program to a seated or standing position. We routinely get referrals from physical therapists for additional exercises to improve general health, balance, stability, and strength.

I have a limitation (heart, eye, neurological, etc.).

We have no problem discussing your program with your health care providers to ensure it won't negatively effect you. We also work on controlling common illnesses such as hypertension, diabetes, and joint instability. We will need a letter from your primary health provider ensuring you are ready for exercise.