Built because nothing else existed

In 2015, Rock Hudson was training clients out of commercial gyms in Santa Cruz. The floors were sticky. The equipment was held together with hope. Music blared over conversations about form. Privacy was non-existent. And the experience his clients deserved, focused, clean, intentional, simply wasn't available.

So he built it.

Mavericks Fitness began as a single private studio on Soquel Avenue , a space where every piece of equipment was chosen on purpose, where the floor was always clean, and where the only person in the room was the person doing the work. No waiting for racks. No wiping someone else's sweat off a bench. No distractions.

“I wanted a space I'd be proud to bring anyone into, a place where the environment itself communicates respect.”

Clean space as a standard, not a luxury

From day one, the rule was simple: the facility would be cleaned between every session. Not once a day. Not when it looked dirty. Between every single session. Equipment wiped down, floors mopped, surfaces sanitized. That standard has never changed.

Clients notice it the moment they walk in. The air smells different. The surfaces feel different. It's a small thing that changes everything about how a session feels.

Equipment that earns its place

Nothing at Mavericks is filler. Every barbell, cable system, and treatment table was selected because it serves a specific purpose in the coaching process. Rock invested in commercial-grade equipment and maintains it to a standard that most big-box gyms never approach. When something wears out, it gets replaced, not patched.

Education over entertainment

Mavericks is not a place to be entertained. It's a place to learn. Rock holds certifications from NASM, ACE, Precision Nutrition, MovNat, the Anatomy Trains school of Structural Integration, and MedFit, and he uses all of them. Sessions are built around understanding your body: how it moves, where it compensates, what it needs to recover, and what it's capable of when the foundation is right.

Clients don't just get stronger. They learn why they're getting stronger, and how to keep building on it long after any single session ends.

A facility for trainers too

As Mavericks grew, other trainers in Santa Cruz started asking if they could use the space. The answer was yes, under the same standards. Today, independent trainers can rent the facility for their own clients, gaining access to the same clean, private, well-equipped environment without the overhead of building it themselves.

The expectation is mutual: leave the space better than you found it. That's not a policy. It's the culture.

Santa Cruz, on purpose

Mavericks could exist in any city but it exists here because Santa Cruz has always been a place where people care about how they live. Surfers, hikers, artists, entrepreneurs, people who use their bodies and take pride in maintaining them. This is a community that values quality over convenience, and that's exactly what Mavericks was built to deliver.